<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Nessie Media Group]]></title><description><![CDATA[Nessie Media Group boosts bars and restaurants with smart, engaging social media, reputation management, and ad strategies that drive real results.]]></description><link>https://www.nessiemediagroup.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 05 Jun 2026 17:53:04 GMT</lastBuildDate><atom:link href="https://www.nessiemediagroup.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Should I Hire An Influencer?]]></title><description><![CDATA[Maybe. An influencer is just one tool in your marketing toolbelt. The problem is that restaurant owners often treat influencers like they're some sort of magical marketing unicorn that's going to gallop into town and instantly fill every seat in the dining room. They're not. There are generally two types of influencers: macro influencers and micro influencers. Macro influencers have large followings and can expose your restaurant to a lot of people. That can make sense if you have multiple...]]></description><link>https://www.nessiemediagroup.com/post/should-i-hire-an-influencer</link><guid isPermaLink="false">6a206c0e43116cbc2f790914</guid><pubDate>Wed, 03 Jun 2026 18:02:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_7b52c263d0af4d2a81b4a4e4d6f0bd8d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnny California</dc:creator></item></channel></rss>